ABOUT ME
"Hi, I'm Yien — a results-driven Content and Campaign Manager with nearly 5 years of experience crafting impactful digital marketing strategies, driving social media growth, and creating performance-driven content."
SKILLS
CONTENT MANAGEMENT
STANDARD BANNER & BILLBOARD
SOCIAL MEDIA MANAGEMENT
Malay Mail Social Growth
Drove 50M+ monthly views across Malay Mail social platforms
EatDrinkMM Video Strategy
Grew EatDrinkMM from 0 to 25K+ avg. video views in 1 year
Cincai News Engagement
Boosted Cincai News followers by 70% & engagement by 80%
CONTENT STRATEGY
Room tour with Hero Singh
Conducted interview and produced video tour gaining 500k+ views
Cooking series with Chin Run Yi
Developed popular cooking tutorial series with 12 episodes
Product launch event coverage
Coordinated and shot multi-angle coverage of new product launch
Vending machine feature
Created viral social content showcasing unique vending machines
Mobile refillery concept
Produced content highlighting innovative sustainable business
Room tour with Hero Singh
Conducted interview and produced video tour gaining 500k+ views
Cooking series with Chin Run Yi
Developed popular cooking tutorial series with 12 episodes
Product launch event coverage
Coordinated and shot multi-angle coverage of new product launch
Vending machine feature
Created viral social content showcasing unique vending machines
Mobile refillery concept
Produced content highlighting innovative sustainable business
My Content Strategy Approach
Deep audience research to understand viewer preferences, competitive landscape analysis, and performance metrics review.
Development of content pillars, editorial calendars, and brand voice guidelines aligned with business objectives.
Coordinating content production, analyzing performance metrics, and continually refining strategy based on results.
COPYWRITING
Cosmo Max Coffee Roasters
Crafted engaging captions for a series of food photography posts that increased engagement by 45%
Number 76
Developed brand voice and content strategy for hair salon's social channels, resulting in 30% increase in bookings
Solaire Resort
Wrote feature article highlighting Solaire's decade of excellence in entertainment, published in Manila Mail
VIDEO PRODUCTION
Nyonya kuih cafe in PJ
Where to find a local kuih
Farm with fresh food services
Farm Sunshine | family's eco farm
New hidden cafe in Penang
Welcome to my coffee yard
24-hour Onsen & Spa in KL
Urban retreat in the city center
Authentic French food and wine in TTDI
The voyage of the Délicatissimo
Video Production Process
Developing creative concepts that align with client goals and audience preferences.
Detailed planning including script development, storyboarding, and location scouting.
Professional filming with high-quality equipment and experienced crew members.
Expert editing, color grading, sound design, and special effects to create polished final content.
VIDEO INTERVIEW
What do tourists think about Malaysia?
Jan and Laura from USA
What do Malaysians think about Malaysia?
Local perspectives on the country
Why I wear head over heels
Fashion Choices Series
Why parents choose to send kids to Independent schools?
Education Choices Series
How do we keep the same price?
Business Strategy Interview
What do tourists think about Malaysia?
Jan and Laura from USA
Tourist Street Interview
Street interview series with international tourists sharing their perspectives on Malaysian culture, food, and attractions.
What do Malaysians think about Malaysia?
Local perspectives on the country
Street Interview Series
Interviews with local Malaysians sharing their thoughts, pride points, and perspectives on their home country.
Why I wear head over heels
Fashion Choices Series
Style Interview
Interview series exploring personal style choices and the cultural significance behind fashion decisions.
Why parents choose to send kids to Independent schools?
Education Choices Series
Education Interview
In-depth interviews with parents about their decision-making process for choosing independent schooling for their children.
How do we keep the same price?
Business Strategy Interview
Economy Series
Business owners explain their strategies for maintaining pricing despite economic pressures and inflation.
Interview Skills & Approach
Interview Techniques
- •Active listening and thoughtful follow-up questions
- •Building rapport quickly with interview subjects
Video Production
- •Multi-camera setups for dynamic interview footage
- •Strategic editing to create compelling narratives
- •Effective use of b-roll to enhance storytelling
- •Captions and graphics that add context and clarity
Interviews Conducted
Total Views
Engagement Rate